Digital Marketing Specialist
Location: Keystone Heights, Florida
Job Type: Full-Time
We are seeking a Digital Marketing Specialist to join our dynamic team. This role is pivotal in developing and managing digital marketing campaigns that drive traffic, engage audiences, and generate leads. You will manage PPC campaigns, SEO strategies, impactful display advertising, and create engaging email content, helping us reshape the future of our business.
Key Responsibilities
- Content Creation and Management: Craft compelling content for websites, emails, and digital channels. Oversee video and podcast production, ensuring all digital content captivates our audience and drives engagement.
- Campaign Management: Plan and execute multi-channel digital marketing campaigns to boost customer engagement. Analyse performance metrics to optimise strategies for desired outcomes.
- Email Marketing: Design and implement email marketing campaigns, including newsletters, promotional emails, and automated workflows. Focus on nurturing leads and retaining customers.
- SEO and SEM Management: Oversee SEO and SEM efforts to drive organic and paid traffic growth. Optimise content for search engines and manage paid search campaigns to attract targeted traffic.
- Website Management: Optimise websites for effective lead generation. Analyse traffic and user behaviour to identify and implement strategies for improvement.
- Audience Targeting and Segmentation: Create personalised messages and refine targeting criteria based on real-time data and market insights.
- Customer Journey Mapping and Optimisation: Map and enhance customer journeys to improve engagement and conversion rates. Implement strategies to elevate the customer experience at every touchpoint.
- Data Analysis and Reporting: Analyse campaign data to extract actionable insights. Prepare comprehensive reports on performance and provide recommendations for optimisation.
Successful Candidates Will Have
Strong communication and organisational skills, capable of managing multiple projects and stakeholders.t. Have fun!
Bachelor’s degree in marketing, communications, or a related field with a minimum of 4 years’ experience in digital marketing.
Knowledge of SEO, SEM, and digital marketing best practices.
Proficiency in Google Analytics, Google Ads, and social media management tools.
Ability to analyse data, interpret metrics, and generate insightful reports.
Experience managing multiple campaigns simultaneously and collaborating across teams.
Exceptional writing and content creation skills, with an eye for visually appealing marketing materials.
What We Offer:
- Competitive salary with commission opportunities.
- A supportive, small-team environment where your contributions matter.
- Opportunities for growth and development within the company.
- A chance to work with high-quality products and be part of a company dedicated to customer satisfaction.
Sales and Customer Service Representative
Location: Keystone Heights, Florida
Job Type: Part-Time
Company Overview: Flat Custom Lake Boat Building is a small, specialized company dedicated to building, customizing, and servicing high-quality flat-bottom lake boats. We pride ourselves on exceptional craftsmanship and personalized customer service, ensuring our clients receive the best boating experience possible.
Job Summary: We are seeking a motivated and customer-focused Sales and Customer Service Representative to join our team. In this role, you will be responsible for driving sales of our custom flat boats, as well as managing customer relationships and ensuring satisfaction with our products and services. You will play a key role in growing our business while maintaining the high standards of service our clients expect.
Key Responsibilities:
- Sales:
- Engage with potential customers to understand their needs and offer appropriate products and services.
- Develop and maintain a strong knowledge of our boats, customization options, and services.
- Prepare and present sales proposals, quotes, and contracts to clients.
- Close sales by effectively communicating the value and benefits of our products and services.
- Follow up on leads, inquiries, and previous clients to generate new business.
- Customer Service:
- Serve as the primary point of contact for customers, addressing inquiries, concerns, and requests promptly and professionally.
- Manage the customer experience from initial contact through the sales process and after-sales support.
- Coordinate with the production team to ensure customer specifications are met and timelines are adhered to.
- Handle any issues or complaints, working to resolve them to the customer’s satisfaction.
- Maintain accurate records of customer interactions, sales activities, and service requests.
- Administrative Support:
- Assist with scheduling consultations, production timelines, and delivery arrangements.
- Maintain and update customer databases and CRM systems.
- Prepare sales reports and provide feedback on market trends and customer preferences.
Qualifications:
- Proven experience in sales and customer service, preferably in a related industry (marine, boating, or manufacturing).
- Excellent communication and interpersonal skills.
- Strong problem-solving abilities and attention to detail.
- Ability to build and maintain strong customer relationships.
- Proficiency in basic computer applications (email, CRM software, Microsoft Office).
- Passion for boating or marine products is a plus.
What We Offer:
- Competitive salary with commission opportunities.
- A supportive, small-team environment where your contributions matter.
- Opportunities for growth and development within the company.
- A chance to work with high-quality products and be part of a company dedicated to customer satisfaction.
River Flat Boat Repair Technician
Location: Keystone Heights, Florida
Job Type: Full-Time
Company Overview: Flat Custom Lake Boat Building is a small, specialized company focused on building, customizing, and servicing high-quality flat-bottom boats for lakes and rivers. We are committed to exceptional craftsmanship and providing personalized service to ensure our customers enjoy reliable, well-maintained boats.
Job Summary: We are seeking a skilled and detail-oriented River Flat Boat Repair Technician to join our team. In this role, you will be responsible for diagnosing, repairing, and maintaining flat-bottom boats, ensuring they meet our high standards of quality and safety. You will work on a variety of projects, from minor repairs to full restorations, helping our clients keep their boats in top condition for years to come.
Key Responsibilities:
- Boat Repair and Maintenance:
- Inspect boats to diagnose structural, mechanical, and cosmetic issues.
- Perform repairs on hulls, decks, and other boat components using fiberglass, aluminum, or wood.
- Reseal and waterproof boats to prevent leaks and ensure long-term durability.
- Repair and replace damaged or worn parts, including engines, electrical systems, and steering mechanisms.
- Sand, prep, and repaint boats to restore or enhance their appearance.
- Customization and Upgrades:
- Work with the sales and customer service team to implement custom modifications as requested by clients.
- Install new components, such as seats, storage compartments, or navigation systems, based on customer specifications.
- Ensure all custom work meets company standards and client expectations.
- Quality Assurance:
- Conduct thorough tests on repaired boats to verify that all issues have been resolved.
- Perform water tests to ensure boats are safe, stable, and fully functional.
- Document all repairs, maintenance work, and customizations completed.
- Collaboration and Support:
- Work closely with other technicians and the production team to meet deadlines and ensure efficient workflow.
- Provide feedback on repair processes and suggest improvements to enhance efficiency and quality.
- Assist in maintaining a clean and organized workshop.
Qualifications:
- Proven experience in boat repair and maintenance, with a focus on flat-bottom or similar boats.
- Strong knowledge of marine systems, including hull repair, engine maintenance, and electrical systems.
- Proficiency with tools and equipment used in boat repair, such as fiberglass kits, welding tools, and painting equipment.
- Attention to detail and commitment to high-quality workmanship.
- Ability to work independently and as part of a team.
- Physical ability to lift heavy parts, work in confined spaces, and perform manual labor as needed.
What We Offer:
- Competitive salary based on experience.
- A supportive, team-oriented work environment.
- Opportunities for professional growth and development.
- The satisfaction of contributing to high-quality, custom-built boats.